Why Pinterest Should be a Part of Your Marketing Plan
What is Pinterest? Pinterest is a visual social media platform. Users (called Pinners) can create pins, save pins to curated boards (like...
What is an Influencer and How Can They Work With Me?
An influencer is a person with a dedicated and highly engaged following on social media. While follower counts may vary, their followers...
Tips for Avoiding Online Spam
Now that almost all of us have social media accounts and an email address, it’s easy to be hit with unwanted spam. We know our DMs and...
Exploring TikTok
TikTok is a short-form video app, allowing users to create and share 15-second to 3-minute-long videos. Recently, TikTok was named the...
Business Website Must Haves
It’s important for your business to have a presence online, both with social media but also through a personalized business website. It...
Spotlight on LSM Services: The Importance of Branding Online
It can be overwhelming to develop your business’s visual identity. What colors should you choose? What about the font on your website?...
Listen: Interview with Founder and President Birgitta Stone on WVOX Westchester Means Business
Our founder and president, Birgitta Stone, was interviewed on-air by John Ravitz of The Business Council of Westchester on WVOX this past...
Spotlight on LSM Services: How Press Releases Level-Up Your Biz
You may think that your business is too small or too niche for a press release. However, many small businesses don’t realize that a lot...
Memorial Day Weekend Reading: Google’s Cookie-less World
In March, Google confirmed that it is working to make third-party cookies obsolete by 2022 to create a more private Internet and to...
New Updates to Facebook
What We Love When posting to a Facebook Group, you now have the option to format your text with bold, italic, headings, bullet points,...